Media kits. Two words that pack a huge punch. When I first started blogging, EVERYONE told me that I needed one (if you’re aim is to work with brands, having one is probably a good thing).
But despite my searching, I couldn’t find a template for something other than Photoshop. (I am a HUGE Canva advocate). So I made one.
Along with the template (you’re welcome) I included what I included.
Some other facts about Canva, they just rolled out a feature that allows you to share the link to your web design! This makes it A LOT easier to share your media kit with a brand quickly. It also saves your work and you’re able to edit it in the future (so helpful for updating stats, figures etc.). So yeah, I ❤️ Canva.
1. Blog Name
This the focal point of your media kit. Use your brand fonts and colors- stick to what the main header on your blog is. Remember consistency is key!
2. Tagline (optional)
Adding a tagline is optional-in fact for the longest time I didn’t have one, but after (several) blog facelifts and media kits, I added one. A tagline should do two things: sum up your blog in one sentence and show off your personality. Easier said than done, I know.
3. A few images
I added the photo that I use in all my social media (consistency!) and my logo then a few other Instagrams that visually describe me and my blog.
4. Blog bio
Describe your blog, talk about what you post and talk about where you want it to be in the future.
5. Your bio
Girl, you a star! Go ahead and be braggadocious, be vain you are awesome and you should use this section to tell the world (just keep it short and sweet).
6. Blog stats/analytics
Ahh, my favorite (we really need a sarcastic font). I get the main info like pageviews and UMV off a plugin on my dashboard. Then I added my total social reach. Tally up ALL your social media followers- private profiles and the public ones and add them here. This allows brands to quickly assess how many people will see the post you are making for them.
7. Social media
Canva offers free simple social media icons that you can place on your media kit. In mine, I put the number of followers I have and I linked the icon to my public profiles so that a brand can go directly to it.
8. Brand work
This section will start out small, but as long as you keep producing quality content/pitch to brands it will grow. Use this space to list (and maybe link) the articles you wrote for other brands before.
9. Contact info
How else can a brand get ahold of you? Email? Phone? Telepathy? Let them know.
10. Services offered/payment
List the services you’re willing to do (sponsored post, etc.). And in big, bold letters add what the brand needs to provide in exchange for your work. BLOGGERS DON’T WORK FOR FREE.
Some other tips:
If you’re gonna download it, a PDF saves the links
Always use the K.I.S.S. method (I just posted a whole article about layout sins that goes hand in hand with this)
Update it before you send
What else should be in media kits?
As promised I made not one, but TWO media kit templates for my lovely readers!