I’ve been asked “What makes a good blog post?” the truth is I’m still in the dark on that one, and probably will be for a while. But I do follow these 5 rules.
1. MAKE SURE IT’S READABLE!
I cannot tell you how annoying I find horrible font on a blog post. One of the main things I learned in my media design class is that picking the right font is key, essential, bae, whatever. No reversed text (light colored type on a darker background) for your main text. Your post might be long, SO DON’T WRITE THE WHOLE THING IN ALL CAPS. First of all, it looks like you’re shouting at the reader, and second of all letters in all caps tend to loose their shape-making the post harder to read. And please don’t make your body font a script font, it’s not readable.
Okay, that was my rant about fonts, trust me I can go on and on, but I highly doubt you would want to read that.
2. Know your audience
I know this is repetetive, but it’s your audience that reads your post/gives you clicks and pageviews. So experiment, write and publish several posts-then see which ones are getting the most views then continue to write posts similar to that.
3. Writing skills
Grammar can be an evil-the more I learn of our language the more I understand how hard it is to learn it-to everyone who takes ESL major props. Another note to all attempting to blog, be professional. Please don’t write like Ur SeNdInG a TeXt. So put those two steps together and you’re on you’re way to writing a better blog post (P.S. typos show that you’re human and will hit wrong keys sometimes-no judgment).
4. Break it up
When I click on a link that brings me to a post that has loooong, dragging paragraphs-I reeaallyy want to exit out. Break up all the info with pictures, pull quotes, bullets or numbered lists.
This is the last point for a reason, writing a good blog post is so much more than all the things I just listed- if you have no idea what you’re writing about/don’t give a f#*k then why are you blogging in the first place? Finding and writing content that you and your audience LOVE is like walking a fine line where one side is boring your audience and the other boring yourself.