One of the most popular questions I get asked is “What’s target audience?”

Well, it’s exactly what it is: an audience.

A target audience is probably more important to a blogger. Target audiences are samples/percentages of a bigger audience.

How to find your target audience

For example, when playing darts, hitting any part of a board is good, but focusing and hitting the target is what everyone aims for.

 

The way I see it, your audience=your niche (sort of). You and another blogger may be both lifestyle bloggers, but you focus on style posts and the other blogger might focus on life posts. It’s confusing, but a distinct difference.

For more reference watch this.

Related:  Sponsored posts: FAQ

I know it can be confusing, but knowing your target audience is so important when building a brand. While it’s cathartic and you may feel better writing what you want- your audience may see it differently.

After all growth=audience pleasing.

A good way to determine what your audience is to see what topics get the most clicks/views.

For the longest time I just posted whatever and didn’t really care about the analytics of each post. Well, after studying the stats on each post and narrowing down my range of topics, I could see a pattern developing.

Blogging help posts did the best for me, followed by entertainment topics (playlists, jokes, etc) college life, and finally fashion and beauty.

Related:  7 blog investments to make

I’ve also seen bloggers post reader surveys (where they ask the public on what they want to see)- I think this and studying post analytics is best.

So yes, my niche is lifestyle, but my target audience is those searching for blogging help.

I hope this helped, but after reading back through it, it might have confused you even more (hah!). Please feel free to contact me if you are still lost.

Or maybe you can explain what a target audience is! Feel free to take a stab at it in the comments.

 photo APSL_sig_zpsn5rl7d1e.png

  • I learned in-depth about target audiences and how to narrow them down in an intensive I went to. Looking at your analytics is a great start! There may be a difference between who your think your audience is and who they really are. Once you bridge that disconnect, you’re able to create high quality content!

  • Sarah Jean

    My google analytics and FB analytics have been super helpful in allowing me to figure that out. plus, it just matched what kind of people commented!

  • Dzeneta Cavcic

    Great post. This is so important and honestly I’ve been working on it for a while. I kept narrowing it down until I found it. Thanks for sharing!

  • Adriana

    This is a great post! It really is SO important to know exactly who your reader is. I didn’t focus on it for a long time, but ever since I did I’ve found that it’s easier to plan and write content and easier to reach my readers!

    • I didn’t really either, but once I settled on it everything came easier.

  • It took me a long time to really find my target audience, but when I did my analytics started going up quickly. This is a great post!

  • Patrick Blair

    Great tips! Finding your audience isn’t difficult, just a bit tedious. 🙂

  • Bonnie Marrow

    I think i am starting to find mine, yes it is very tedious! But worth it!

    • Once you find it, it’s so easy!

  • Finding your target audience is so essential!

  • I definitely think once you’re able to find your target audience, it helps in really knowing what content will perform best, which helps to grow your traffic. Great tips!

  • Anna Hubbard

    Great tips! Google Analytics is definitely helpful with this!
    -Anna | http://www.fivefootandfabulous.com

  • Heather | My Moxietude

    This is really good information for a new blogger like me who talks about whatever is going on in my world. I need to narrow it down. Thanks for sharing!!

    • Haha I totally did that when I was a newbie also.

  • Greta Hollar

    This is such good information! Figuring out your target audience is so important as a blogger!

    Greta | http://www.gretahollar.com

  • This is alot of great info!! It is so important to target your viewers!

  • Thanks for all the information! I’ve definitely been able to find my target audience from this method.

    • It may take a while, but it’s sooo worth it.

  • Ashley Mason

    Finding your target audience is so important! I love doing this with all of my clients.

  • great analogy with the bullseye and the struggle is real, thanks for the great tips!

    • Haha that’s always how I view it.

  • Yes! Finding complimentary bloggers is a good idea.

  • Lol I found overwhelming to be an understatement.

  • This is really helpful way to look at Lifestyle blogging. I have been focused on using my analytics to see what really sticks with my audience. I think I need to get more content out there to be a really good grasp 🙂 Thanks for the thoughts !

    http://myurbanoven.com/kitchen-refresh-reveal

  • Great post! I like your tip on looking at what posts performed well and making adjustments to future posts in order to appeal to your target audience.
    Katie | Millennial on the Move

  • From a brand strategy perspective, I’d add here that’s it’s not just who you’re attracting, but who you WANT to attract…and tweaking accordingly!

    Coming Up Roses

  • very helpful post! I am still trying to get the hang of my “niche”! Something I hope to figure out by the end of this year. x, kenz http://sincerelykenz.com

  • Victoria Stacey

    Thanks for the tips! I’m still trying to figure out my audience – so this is perfect!

  • This is great info! It’s really hard to do actually, especially if you don’t have a specific niche.

    • Yeah, once you find it, it’s great!