I don’t have to stress why it’s so important to brand your blog, read this article instead. It has taken me a while to finally be confident enough to share and settle on a single word to describe my blog style (it doesn’t have to be a single word, I just like it that way).

Discussing my blog brand kit


To say my brand is girly is an understatment. I put together a little blog brand kit and here it is:

As you can see, my logos are pink, pink, pink. Of course my title is in the font Bromello and is itself a logo, but my main logo is the double circle with APSL in it.

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No doubt you’ve seen it everywhere. It’s in pink and black because when making a logo, always remember to make it simple and easily rendered.

My chosen fonts are easily explained- having awkward fonts is a pet peeve of mine. I’m not sure if Bodoni 72 is a san serif font, and if its not SORRY! I just like it’s classy and simple look.

The pictures are some that describe the feel I’m going for with my blog. All images via tumblr.

Why I made one

As I said earlier, I finally feel confident enough to settle on a “theme” for my blog/instagram/pinterest etc. If you follow me on Pinterest, you’ll notice that I finally branded my boards and on Instagram, I began a pattern when I post that works for me.

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I honestly don’t know why it took me so long to decide on a finite style, I’ve been using the colors, and fonts for a good while now.

Also a side note: I’ve seen a significant bump in engagement since I settled on a specific style. This advice is probably overstated but, a definite brand is so significant for growth.

Have you made a blog brand kit?

 photo APSL_sig_zpsn5rl7d1e.png

Author: Alix Maza

Alix is a college student, Step Up Magazine contributor, wannabe author, blogger and a super girly-girl who loves dogs and is entirely too dependent on coffee.

  • AmandaLuisa

    great post! Your brand definitely pops. Love it!

  • One of my goals for April is to make updates on my blog. Your blog looks great!

  • Your blog looks amazing. Fun yet professional!

  • Ashley Mason

    Love your brand kit, especially that color pink!

    • I’m kinda obsessed with this pink haha.

  • Lisa Ann

    I need to do this for my blog! Thanks for sharing!!


  • Amanda | Maple Alps

    I need to get on this. Love your brand kit!

  • Crystal Marie

    Great kit. I like the colors and fonts. Appreciate you sharing.

  • Razena Schroeder

    I love the style and colours you’ve chosen and the brand kit is great too.

  • Lisa Elaine

    You are soo good at what you do! Loving all the pink too!

  • I love your branding! I’ve made a similar style guide for my blog/instagram.

    Treats and Trends

    • It helps me keep a streamlined trend.

  • IG:Suetanyamchorgh

    I have not made my brand kit yet but i will definitely do so now.

  • I have been putting together a branding kit lately, it’s not finished though. I am wanting to redo my blog a little bit. Thank you for a great post!

    • It’s always nice to make one after a redesign.

  • Adriana

    I love your branding kit! I made one with my designer when I got my site redesigned and I LOVE it. I refer back to it all the time!

  • jennadesigns

    Yours look perfect! I haven’t made one yet, but should!

  • I totally love this..I have a media kit, but never thought of a brand kit! I am not so great with techy design stuff…do you do this for others as a service? If you do let me know! My emails is mapleleoaprd37@gmail.com
    This is so lovely!

    • I don’t right now, but I can!

      • “Well if you decide you want to be hired to do mine, let me know and what your rates are..thank you!

  • I have a brand guide for my biz blog and it’s been so helpful!

  • looks good and i don’t…but i’ll add it to the list!

    • Haha I’m always finding things to add to my list.

  • Krista Aoki

    Hey girl!

    I’m so happy I found your blog. I’m beginning to more clearly develop my blog’s brand now that I’m at the end of month 2. When I take photos, I try to wear my brand colors (which are pink also – because this color is the best! haha).

    I’m a long way from that. But it’s so much fun!

    Take care,

    • Yay! Contact me if you have any questions!

  • Anna Hubbard

    I don’t have an exact brand kit, but I do make sure to make all my graphics and designs are cohesive!
    -Anna | http://www.fivefootandfabulous.com

    • That’s pretty much the same thing haha.

  • Robert Stukowski

    You blog has a lovely design. I don’t really have a kit for my blog. I just used the defaults of my current blog theme, which is the Dynamic News WordPress theme. It fits my genre and niche nicely. So, I never changed it. My logo is just blue and green letters.

  • Miss ALK

    I really like this! Last time I had my blog redesigned I did something similar to this with my designer!

    xoxo A

  • It looks awesome!! I never officially put my brand kit together

    • Lol I didn’t either till a few weeks ago.

  • thesofieyahdiaries

    I know I should have a brand kit but….when I have the money, perhaps xD


    • I can help with that! I’m super busy at the moment, but I plan to launch services soon.

  • I need to invest in this! I need to get better about my branding!

  • Brittany Daoud

    I just recently created my Media Kit! It took me awhile but I’m pretty happy with the finished product!

  • Taylor Mobley

    I have found that a media kit is to important to have in order to be successful! Love your cute design!

    • So true! A brand kit can help with that.

  • I am in the process of putting together my media kit. I will def take these tips into consideration! Loving the branding for your blog.

  • Not yet. I am going to look for a graphics designer to give me some help!

    • If you’re willing to wait, I’ll be taking orders!

  • I have one! It’s been super helpful for me to stay on brand with all my materials!


  • This is so helpful! I’m trying to keep everything together and consistent and I love the way yours turned out!

  • this is such a super useful resource babe. thanks for sharing! xo, sharon


  • This is great! I love the Bromello font. I’m slowly redesigning elements of my blog and I chose that font.

  • I need to create a branding kit! I didn’t design my current blog myself, but I’m hoping that when I redesign, I can work more closely with the designer and create a brand guide I can stick to!