So, you’ve been blogging for a while and you want to branch out-what’s a good way to do that? Well, sponsored posts is a pretty good place to start.
These are some questions that I’ve seen/gotten.
Sponsored posts are great, but with great power comes great responsibility (name that movie). Let’s cover the basics.
what are Unpaid campaigns?Unpaid campaigns are ones where the company/brand sends you their product in return for a blog post. In my opinion, these aren’t bad as long as the company sends you some sort of compensation. Now this isn’t ideal, but hey the product is better than nothing. Blogging is not my livelihood (yet) so these are okay with me. But remember this BLOGGERS SHOULDN’T WORK FOR FREE (meaning the company HAS to send you something in return).
what are Paid campaigns?Now these are the best (in my humble opinion). These are campaigns where the brand/company pays you AND sends you the product.
How much should you charge?There’s no set price that I can suggest, although I read about formulas you can use to figure this out. This also depends on how much work you’re gonna do, etc.
Should I pitch to companies or wait for them to come to me?Again, I don’t really have an answer fo you. I do both, (although pitching to brands sometimes makes me feel like I’m asking for handouts).
What should I send?It doesn’t really matter, just remember to always be professional. When corresponding with a brand/company be polite, courteous, and try to use correct grammar. You aren’t talking to friends so no abbreviations, strange wording, cuss words, and weird stuff.
What if I pitch to them and they say no?Shake it off. Treat it as a learning experience. You’re gonna recieve a lot rejections, ignored responses and rude emails- seriously brush it off and start again.
What if a brand comes to me and I want to say no?Just be polite. More on this later.
Is this legit?This is seriously the question I see the most. Here’s what I do:
1 Ask a Facebook group
2. Google the company
3. Just do your research
Do you have any questions about sponsored posts? Or answers? Leave them in the comments below!