There are toooons of bloggers that have worked with more brands than I have and I welcome them today. Here is their advice when it comes to working with brands.

These are OPINIONS so please no hate! 

Other bloggers share their dos and don'ts of working with brands


This is a long post, but it’s chock full of VALUABLE information! Trust me, you’ll want to save this.

DO clarify everything

After negotiations make a clear statement sharing what you will do for the company and what they will do in return, that way everything is on the table without confusion.

DON'T be unprofessional

A PR person might try to add some slang or emojis, but it’s always best for you to write in a professional manner (but that doesn’t mean you have to sound like a robot!). It helps brands take you seriously and will probably help you secure more partnerships with them and others in the future!

-Sami Mast, The Classic Brunette

DO give it your all

Give 110% when working with a brand, even if it’s not paid. If you do this, they will likely ask to work with you again and it could potentially open other doors 

DON'T always refuse unpaid campaigns

If you feel that’s it’s a good fit for your brand, go for it. I’ve had many unpaid sponsorships turn into amazing relationships, referrals to other brands and paid sponsorships.

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-Elizabeth Hugen, Lizze in Lace

DO have a contract

This becomes incredibly handy to reference back to if you’re asked to do additional tasks or if the scope of the work changes in any way. It also protects you and ensures you get paid the agreed upon amount at a specific time. Contracts are crazy important!

Kelsey O’Brien, Blondes and Bagles

DON'T collaborate just 'cuz

Make sure to stay true to yourself and your brand. Your followers love you for what makes you unique and for the content you post, so don’t just collaborate with a brand because it’s popular or because you’ll get paid for it. Work with the brands that mean something to you and that fit the content your followers expect.

Kerry Ingram, Glaminista08

DO keep communicating

I suggest communicating throughout the campaign, like letting them know when you’re planning content or when your content is expected to be live. Remember, this is just as much a business for them as it is for you!

DON"T be rude

Be courteous when communicating with brands! Be prompt. Even if you’re saying no, they’ll appreciate a prompt response.

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Ellen Borza, A Pop of Pink


Under promise and over deliver

Holly Cupernus, Feisty Green Polka Dot

DO ask for what you want

If there is a specific product or price point you’d like, ask for it. The worst that can happen is they’ll so no.

DON'T feel pressured

 Don’t accept their offer just because you think it will open other doors for you.

Leslie Soto, Peaches and Willow 

DO your homework

What new products have they recently introduced? What products have you recently tried? When you’re ready to send your pitch, seek out the appropriate PR person and address your email to them. In your email, you can mention that you absolutely love the brand and you’re a big fan, but if you can take it a step further and include a personal story about how the brand or their products have made a difference in your life, that will stand out.

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DON'T follow up week after week

PR departments are busy! Not only are they sharing news about their products, but they’re looking for ways to spread the word with bloggers. If a brand is truly interested in working with you, they will reply to you and let you know. If you are dead set on working with a brand but haven’t heard back from them after sending a pitch, wait a while and then attempt to send another email once a good amount of time has passed.

Katie Cece, Milennial on the Move

Well there you have it! I’ve linked back to these lovely bloggers so check them out.

What advice do you have for working with brands?

Author: Alix Maza

Alix is a college student, Step Up Magazine contributor, wannabe author, blogger and a super girly-girl who loves dogs and is entirely too dependent on coffee.

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  • Christine K

    Completely agree on so many of these – but 100% on the contract!

  • I couldn’t agree more! Working with brands can be difficult, but these tips are definitely helpful!

    xo, brooke

  • These are such great tips! I have pinned this to use as future reference, and look forward to putting some of these ideas into action 🙂

  • These are great tips!!! I couldn’t agree more

  • Candy Kage

    I don’t have any advice but will be following all of your advice.

  • Meredith

    I’ve only worked with one brand so far, and it didn’t go exactly perfect, but I learned a lot! Thanks for the tips!

    • It’s such a learning experience.

  • Great post! Love you insights and tips…so helpful. It’s wonderful to learn from someone with experience. Always love gathering wisdom from others. Thanks for sharing!

  • These are awesome tips, Alix. Thanks for creating this post. I love the point about having a contract. So important. I’m also a fan of the tip about communicating throughout the campaign. I think it’s helpful to let people know where you’re at in each step of the process so they’re in the loop.

    • Thanks for helping out! I thought it was annoying to keep communicating, but finally figured out that it was helpful.

  • Neely

    Having a contract is so important!

  • Ginger Marie

    This is a great list! The only one i’m not crazy about is taking unpaid gigs. Personally, I put WAY too much effort into my posts to give someone free advertising. But I do agree that you should keep a positive open relationship with those brands. I always respond asking them to keep me in mind for any sponsored campaigns they have in the future and give them a list of people who may be able to help them out!

  • this is a great list of suggestions! I tend to follow so, but I love your advice on not following up so soon!

  • These are all amazing tips! It has been a while since I have worked with a brand. In a few months, once my blog is more reestablished I am hoping to reach out to some brands that I think will be a great fit. However, since I had a total do-over for my blog I need to get some content up and going ha ha!

    • I’m pretty much in the same boat ha.

  • Anna Hubbard

    I agree with most of these except for the “don’t always say no to unpaid campaigns” – I’m all for giving a brand a s/o on social media, but not on the blog. All the rest of these are great though!
    -Anna |

  • These are such great tips! I avoid 99% of unpaid campaigns though bc shoes don’t pay my rent lol.

  • Contracts are so important! I’ve had a few projects where it would’ve blown up if we hadn’t had a concrete contract in place beforehand.

  • Miss ALK

    What a great idea to include tips from other bloggers! Definitely some good ones here!

    xoxo A

  • Barb

    Great advice! I’ll definitely keep this handy and will refer back to it. The whole contract thing scares me a little! :/

    xoxo Barb

    • Lol it does seem so final and hardcore.

  • Joscelyn | Wifemamafoodie

    Great tips! It’s always daunting when partnering with brands, but your advice is really helpful!

  • Awesome tips! couldn’t agree more with having a contract! I think it adds to the professionalism and protects us!

  • Kaitlynn Charalambopoulos

    Excellent read. I am still new to blogging but I hope to work with brands in the future. These tips are great. I love that you have asked more experienced bloggers to give you advice. Great idea!

    • They know a lot more than I do lol.

  • thesofieyahdiaries

    Haha, love these tips! Something to keep in mind for the future 🙂

  • i’ve just a brand approach me about being an ambassador…very timely info, thank you for the tips!

  • Sheila Jo Spencer

    I haven’t worked with a brand yet. Good info for the future, especially the part about always being professional.

  • shootingstarsmag

    I love all this advice! I pinned it for myself and for others to find. 🙂


  • GH Client

    These tips are all amazing and so helpful! Thank you for sharing!

    Carly |

  • This is a good guideline to follow for those who are exploring sponsorship opportunities on their blog for the first time. I had the same questions on mine as well!

    Jessica |

  • Sara @ College Compass

    Great advice! I usually work with brands through an agency so I haven’t had to deal with these questions, but when the time comes I’m sure a post like this would be super helpful. Thanks!

    Sara @ College Compass

    • I need to get better at working through agencies. I bet it’s so much easier!

  • Great suggestions!

    I’ve done in person promotion work for years, but I’m just starting to on my blog – and it’s been interesting to see how they compare!