For the longest time I’ve struggled with my Instagram. Growing it, figuring out an aesthetic, etc. Although it was tough, I learned some things along the way.
Now I by no means have a huge following, but I hit my goal and I promised myself that when I do I would write a post about growing my IG.
Be consistentWith your picture subjects, the filters you use or don’t use, or a pattern of posting (if you have one). One pattern I really love is the picture-quote one like these accounts:
I tried it, but couldn’t keep it up. Plus I think it looks messy if you mess up the pattern so I stayed away.
Only posts pictures that will fit your themeThis was a HUGE game changer for me. Once I established my ‘theme’ and stayed consistent I only posted photos that fit that theme. When I first started using IG for my blog, I signed up for like a trillion stock photo sites and I wanted to post all the pictures I found cute-no matter how much you love them, if it doesn’t fit then quit (trying to make it fit- I just tried to be cute there…)
Use hashtagsDiscovering hashtags was seriously the most beneficial. Did you catch this and this post? + the hashtag guide I made for you? I try to use <30 hashtags (that’s all IG allows) and my post gets seen by a lot more people therefore a lot more followers.
That being said, switch up your hashtagsI also noticed a significant spike in engagement and reach when I use different hashtags. Careful not to use any banned hashtags too!
Plan, plan, PLANTreat your IG as a business channel, think about the future. I personally love UNUM- I’m on it like seriously all the time. I plan my posts a week to a month in advance. It’s kind of like a game for me.
Here are some questions to ask yourself while planning your Instagram feed:
What colors do I post a lot of? This app is GENIUS!
What objects do I use all the time?
Does this fit in the ‘feel’ I’m going for?
What have you learned while growing your Instagram?