It’s no secret that the world is moving on from hand written letters and snail mail. Email is king. And although it is quicker and somewhat less formal there are still rules to follow.
GSP-grammar, spelling, punctuation
SERIOUSLY. IT’S NOT THAT HARD! Is it a personal preference? Probably. Will it help you in the future? YES. Typos and word correction is acceptable, but repeated offenses? NOT COOL. It’s also unprofessional if you say ‘I think yours site and my is a great fit’. Just no. Another thing the receivers will probably think: ‘I am silently correcting your grammar.’
Personalize it!If you’ve ever received a impersonal email, I think you understand. Now writing ‘Dear Sir/Madam’ or ‘To whom it may concern’ might be able to slip under the radar, but research who you’re sending it to and address it to them. And please please SPELL THEIR NAME RIGHT! As someone who repeatedly reads ‘Dear Alex’ I can say that we’re not used to constant misnomers.
Create a clear subjectThe subject is the first thing we (the recipient) sees so make it a clear one. If you’re asking about something put ‘asking about _______’ in the subject line. That way the recipient knows what you’re gonna say in your email.
Re-read/edit if necessarySending a quality email is a lot more work than it seems. Ensuring it makes sense, checking for GSP errors, even checking and rechecking again who you’re sending it to is necessary.
End it correctlyDon’t leave the recipient hangin’! End your email with at least ‘sincerely’., but sometimes even that is too formal. At least write your name as a closing. Bonus points if you have an email signature.
What email etiquette do you follow?