In class the other day we were talking about how HUGE color is. Think about it, what does red mean? Blue? Even the rainbow? Here is a crash course in color psychology.
There are like a million and one things to be said with color, but I’ll start with the basics.
Color informs us
This is probably the biggest example of color psychology for me. What does a yellow sign mean? What does a green light indicate- both metaphorically and literally. From an early age we are taught to associate certain colors with certain meanings so when we encounter those colors we almost immediately react.
Color reminds us
What does this photo’s color say to us? Well to me it first says “SO OUTDATED” then it reminds me of our trip to Alaska. The colors (and quality) automatically tells us that this wasn’t a recent picture (and that I really haven’t changed over the years).
Color inspires us
Case in point: Picasso’s blue period and all the work that has stemmed from that.
Color teaches us
Back to the first point I made, when we are little we associate and learn that those specific colors mean particular things, so when we see something in that color we automatically recognize it’s meaning.
Color is an identifier
Okay so we were talking about color in a branding aspect so I might as well include it here.
What brand is this?
This color is so popular that we can identify it even without the logo-it’s Tiffany’s in case you were wondering (the box and the wrapping is also iconic). Having specific brand colors not only makes you unique, it can help you be identified easily.
Color evokes emotion
I wish I could find/make a GIF of the scene in the Golden Girls where Blanche tells Dorothy about feeling magenta. “You’re not red with anger, blue with sadness or yellow with jealousy so you’re just magenta,”. (I feel like need to make a bibliography now). Color is without a doubt one of the most powerful ways to express emotion.