Did you know that bloggers have their own lingo?

In one of the Facebook blogging groups I’m in, somebody asked the question: “Can someone explain the difference between ____ and ______.”

Even though I’ve been blogging for over a year (almost two…) I like to see how others explain blogging terms.

Blogging lingo: 7 important words to know


Here are 7 blogging lingo terms that might need a little bit of clarity

1. Domain
A domain is like your street address (ever hear it called web address?). It’s where your blog will live. For new bloggers, I’d say stick with the free .blogspot or .wordpress address- a .com domain is relatively cheap, but I’d get one once you’ve settled into your little corner of the internet.

2. Hosted vs. Self-hosted

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A host is like riding a bus. It’s free, it requires no maintenance, but you essentially have to go wherever that bus wants to go.

Self-hosted is like riding a car. You have the freedom to go/do anything you want when you want. For a new blogger, I’d suggest going with a host like blogger or wordpress.com

3. Traffic
Kinda like when you’re in your car and sitting in (wait for it…) TRAFFIC. Normally everyone hates traffic, but when you’re a blogger, you want more traffic. Traffic for bloggers pertains to the visitors, pageviews, unique pageviews and all that analytic stuff.

4. UMV
UMV or Unique Monthly Visitors are determined by the unique IP address each computer has. Usually, pageviews are the main thing you want, but UMV is important also!

5. SEO
Essentially, it is a technique that ranks your posts based on length, words, technical and creative aspects. The more SEO friendly your post is, the more likely it’ll pop up on search engines like Google, Bing or Yahoo. Want more info? Click here

6. Keywords
A specific word that either you or a brand will specify to increase visibility in SEO ranking. A keyword also sums up your entire post in a word. The way I understand it, when people type something into a search engine and it contains your keyword, your post with that specific keyword will pop up in the results.

7. Platform
A platform is like WordPress or Blogger, Think of it as an apartment building and all the different sites on that specific platform are the apartments.


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How do you define the lingo you use?

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Author: Alix Maza

Alix is a college student, Step Up Magazine contributor, wannabe author, blogger and a super girly-girl who loves dogs and is entirely too dependent on coffee.

  • Kassy Sanchez

    Such a great post explaining all those pesky blogger words! Love it!

  • Hannah Palamara

    Such a helpful article! One of those things you don’t realize you should know until you are faced with it

  • Really awesome breakdown of everything! Super helpful!

  • I like how you broke everything down to basics! Thanks for sharing.

  • linda spiker

    I still know nothing about SEO!!!

    • A really informative post about that is coming!

  • Sarah Jean

    I did not know about UMV – I had just called them visitors!

    • I heard them called that in a Facebook post and I had to Google it for further reference haha

  • Tiffani at Breton Bay

    Even though each of these terms are familiar (I’m using that loosely🙊🙊), i still have SO MUCH to learn!! Thanks for this info…so helpful!!


    • Agreed! There’s always something new to learn.

  • I like your explanation of hosted vs self hosted. Funny, but right on point.

    • Haha that’s how I remember the difference!

  • Anna Hubbard

    Loving the hosted vs self hosted analogy! This is such a helpful post for new bloggers!
    -Anna | http://www.fivefootandfabulous.com

    • Lol it’s so simple, but so impactful!

  • This post is a great resource for beginning bloggers, informative post girl!

  • Such a great tool for someone getting into blogging! I didn’t know many of these words but have learned what they all mean.

  • stephanieabills

    This is super informative!! I am just getting started as a blogger and a lot of the terms/data can definitely seem overwhelming at first!

  • I’ve been blogging for 2.5 years and I’ve never heard unique monthly visitors described as UMV. You learn something new everyday, especially when the industry is changing SO fast.

    • I heard the term UMV and had to Google it!

  • Leah

    Great information for the new blogger or someone who hasn’t caught on to all the lingo yet…like me! Thanks!

    • Haha I still don’t know all the lingo bloggers use!

  • I like your explanations! Makes everything a lot less overwhelming for new bloggers.

  • Such a great post to help explain some of the most popular blogging terms!

  • Awesome post! Love your explanations behind some of these popular words.
    Katie | http://www.millennialonthemove.com

  • Jewels Rhode

    Great list! As a newbie blogger, I agree these are important words to know!

    • Yes! The basics are the best foundations.

  • Sofia Sakare

    I did not know UMV ;)) Thank you for sharing, really good explanation.

  • Brittany Daoud

    Thanks for sharing these tips, I didn’t know what UMV stood for!

  • Wow I wish I’d had this list when I was thinking of starting a blog! This really clarifies some of those new terms that are so common in start-a-blog articles. Thanks for sharing 🙂

  • Anne Markey

    I feel like the longer I blog, the more words I discover I have no clue what they mean. This is a good list for people who are starting out.

  • So helpful! I didn’t know UMV was a thing haha

    Rachel | The Confused Millennial

  • Haley Jacobs

    This was so helpful! As a new blogger, I would be nowhere without posts like these! Thanks for the info!

    xo Haley

  • Ashley Mason

    Thanks for sharing this lingo! So helpful for anyone who doesn’t know!

  • Tamara Goyette

    All the lingo can get to confusing especially to new bloggers

  • Mary La Fornara

    This post is so wonderful and will help so many bloggers with the bloggers lingo!

  • I love how simply explained these terms are. These are definitely must knows for bloggers.

  • Greta Hollar

    These are all important things to know as a blogger! My husband is in IT and I had to explain all of this to him when I starte blogging!

    Greta | http://www.gretahollar.com

  • What a handy document! This will help a lot of people!

  • These are the main ones but there are so many more that I’m barely learning, lol! And new words pop-up every day it seems