Media kits. Two words that pack a huge punch. When I first started blogging, EVERYONE told me that I needed one (if you’re aim is to work with brands, having one is probably a good thing).

But despite my searching, I couldn’t find a template for something other than Photoshop. (I am a HUGE Canva advocate). So I made one.

Media kits explained and TWO FREE templates

Along with the template (you’re welcome) I included what I included.


Some other facts about Canva, they just rolled out a feature that allows you to share the link to your web design! This makes it A LOT easier to share your media kit with a brand quickly. It also saves your work and you’re able to edit it in the future (so helpful for updating stats, figures etc.). So yeah, I  ❀️ Canva.

1. Blog Name
This the focal point of your media kit. Use your brand fonts and colors- stick to what the main header on your blog is. Remember consistency is key!

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2. Tagline (optional)
Adding a tagline is optional-in fact for the longest time I didn’t have one, but after (several) blog facelifts and media kits, I added one. A tagline should do two things: sum up your blog in one sentence and show off your personality. Easier said than done, I know.

3. A few images
I added the photo that I use in all my social media (consistency!) and my logo then a few other Instagrams that visually describe me and my blog.

4. Blog bio
Describe your blog, talk about what you post and talk about where you want it to be in the future.

5. Your bio
Girl, you a star! Go ahead and be braggadocious, be vain you are awesome and you should use this section to tell the world (just keep it short and sweet).

6. Blog stats/analytics
Ahh, my favorite (we really need a sarcastic font). I get the main info like pageviews and UMV off a plugin on my dashboard. Then I added my total social reach. Tally up ALL your social media followers- private profiles and the public ones and add them here. ThisΒ allows brands to quickly assess how many people will see the post you are making for them.

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7. Social media
Canva offers free simple social media icons that you can place on your media kit. In mine, I put the number of followers I have and I linked the icon to my public profiles so that a brand can go directly to it.

8. Brand work
This section will start out small, but as long as you keep producing quality content/pitch to brands it will grow. Use this space to list (and maybe link) the articles you wrote for other brands before.

9. Contact info
How else can a brand get ahold of you? Email? Phone? Telepathy? Let them know.

10. Services offered/payment
List the services you’re willing to do (sponsored post, etc.). And in big, bold letters add what the brand needs to provide in exchange for your work. BLOGGERS DON’T WORK FOR FREE.

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Some other tips:
If you’re gonna download it, a PDF saves the links
Always use the K.I.S.S. method (I just posted a whole article about layout sins that goes hand in hand with this)
Update it before you send

What else should be in media kits?

As promised I made not one, but TWO media kit templates for my lovely readers!


 photo APSL_sig_zpsn5rl7d1e.png

Author: Alix Maza

Alix is a college student, Step Up Magazine contributor, wannabe author, blogger and a super girly-girl who loves dogs and is entirely too dependent on coffee.

  • Malissa Greenwood

    Oh Awesome! I’m pinning this so I can reference it later. Thank so much for sharing this! πŸ™‚

  • Lynn

    I pinned it, requested the templates & subscribed.
    I’m a new blogger. I love your blog theme. I’m looking to find one for my blog. Can I ask who did yours?

    Lynn N.
    Pinterest/Twitter: @emmaandrose
    Instagram: @emmaandroseblog

    • I’m on WP- the template is by A Prettier Web (there’s a link to Mel’s site at the bottom of mine) and I changed colors and fonts to my liking!

      • Lynn

        Do you like it? Is it easy to use? Was it hard to switch? Do you get ongoing tech support? Thank you so much for the info. BTW, at just under 5’2″ I’m pint-sized, too.

        • Lol, always nice to meet a fellow pint-sizer. The switch from Blogger to Squarespace back to blogger and finally WP wasn’t hard per se, just time consuming. I recommend getting someone to install WP for you-saves you the headache of dealing with it all!

  • The Always Believer

    Loving your blog theme. IΒ΄ve always wanted to do something like this with my page. Who did yours? Thanks for the extra help. Have a great day! πŸ™‚

    • The template/theme is by A Prettier Web (the link is at the bottom of my site), but I changed the fonts and colors1 πŸ™‚

  • thanks for sharing this alix! def going to download the templates. what do you recommend doing if you’ve never worked with brands before? just remove that section?

    • That’s what I did on my first one!

  • sofieyah l

    Oh, thank you for this!! I will coming back to this when I have to make my own πŸ™‚

  • Anna Hubbard

    This is great Alix! I admit that I’m super bad about updating mine :/
    -Anna |

  • Amanda | Maple Alps

    Thanks for this! I’ve always wondered about media kits! Perfect πŸ™‚

  • Sarah Jean

    Woohoo! I have a media kit but I’m not in love with it so excited to try yours!

  • CouponDivaAndi

    Whatever help is much appreciated

  • OMG! I love this and need to reference back to it!

  • Jolina

    This is something I have been putting off for a whole year! I guess I’m a little scared, I still don’t know what the heck I’m doing lol. Thanks for the tips!

    • Just set an hour or two to fill this template in!

  • This is very helpful! Thanks! I will save this for later if I finally decide to create a Media Kit!

  • Media kits are crucial. i love that template!

  • I need to make a media kit.

  • Definitely all essentials in a media kit! I totally need to update mine soon.

  • Miss ALK

    How amazing that you made this on Canva! Mine was made for me on Photoshop but I am SO not a Photoshop wiz haha. Looks great!! πŸ™‚

    xoxo A

    • PS on my computer is soooo not my friend haha!

  • Leeza Smith

    omg this is perfect!! Def keeping this bookmarked. Great tips thanks!

  • This is a great breakdown of what to include in a media kit! I love how simple your design is. Can’t wait to check out the templates you made.
    Katie | Millennial on the Move

  • Such a great resource! Thanks for pulling this together + sharing!

  • ChloΓ© Adams

    I’m also a HUGE canva fan! Thanks Alix!

  • Canva is so easy to use! Your templates are going to be great for new bloggers!

  • Sky Fisher

    Ah, thank you so much for this! I have my first partnership this month so once I have that, I really need to make a media kit. Bookmarked this for later! πŸ™‚

  • I LOVE your media kit! This is so cute. Thanks for the great template.

  • Rachel Ritlop

    Great tips Alix!! Media kits are ESSENTIAL!

  • Ashley Mason

    Media kits are so incredibly important! Thanks for sharing this!

  • Jessica Barnett

    This is actually really helpful, thank you! I never sent a media kit- I usually get pitched to first but this is a really nifty idea!

    • I usually do too, but having one handy is always good.

  • This is so great! I love canva and use it for every blog post. I’ll have to check this out when I have more views!


  • I love this! You really explain this so perfectly! I’m going to try this. I’m always super intimidated by other tutorials but you really simplify it. πŸ™‚

  • Kimberly @ Berly’s Kitchen

    Thanks for posting this!! I plan to start working on a media kit this month, and this info will come in helpful. πŸ™‚

    • Yay! Feel free to ask any questions!

  • As a graphic and web designer by day, I’ve worked with lots of bloggers over the years on custom media kits, and there’s definitely something to be said for custom work rather than a template, but of course I may be a little biased. πŸ™‚ When you begin viewing your blog as an investment rather than simply a hobby, a custom media kit is worth the upfront investment for the later payouts.

  • Omg thank you for these! I started gathering the information for my media kit but haven’t found a media kit to put it into. You’re awesome!

  • Media Kits are so important! This was an awesome share!

  • Donnica Smalls

    I have and use Photoshop, but Canva is becoming one of my absolute favorites. Best reminder: “in big, bold letters add what the brand needs to provide in exchange for your work” yes, yes, and yes again!! Thanks for the great tips!

    • Working for free IS NOT AN OPTION haha.

  • Thank you so much for this! I’ve been struggling so bad with what to put on my media kit. I need to get this made asap!!

  • Victoria Stacey

    I just recently started adding photos to my media kit! It’s a great way to show what you can do πŸ™‚

  • Your media kit sample is fabulous! I love how beautifully done it is yet simple. Very helpful post!