One of the most popular questions I get asked is “What’s target audience?”
Well, it’s exactly what it is: an audience.
A target audience is probably more important to a blogger. Target audiences are samples/percentages of a bigger audience.
For example, when playing darts, hitting any part of a board is good, but focusing and hitting the target is what everyone aims for.
The way I see it, your audience=your niche (sort of). You and another blogger may be both lifestyle bloggers, but you focus on style posts and the other blogger might focus on life posts. It’s confusing, but a distinct difference.
For more reference watch this.
I know it can be confusing, but knowing your target audience is so important when building a brand. While it’s cathartic and you may feel better writing what you want- your audience may see it differently.
After all growth=audience pleasing.
A good way to determine what your audience is to see what topics get the most clicks/views.
For the longest time I just posted whatever and didn’t really care about the analytics of each post. Well, after studying the stats on each post and narrowing down my range of topics, I could see a pattern developing.
Blogging help posts did the best for me, followed by entertainment topics (playlists, jokes, etc) college life, and finally fashion and beauty.
I’ve also seen bloggers post reader surveys (where they ask the public on what they want to see)- I think this and studying post analytics is best.
So yes, my niche is lifestyle, but my target audience is those searching for blogging help.
I hope this helped, but after reading back through it, it might have confused you even more (hah!). Please feel free to contact me if you are still lost.
Or maybe you can explain what a target audience is! Feel free to take a stab at it in the comments.