I don’t have to stress why it’s so important to brand your blog, read this article instead. It has taken me a while to finally be confident enough to share and settle on a single word to describe my blog style (it doesn’t have to be a single word, I just like it that way).

Discussing my blog brand kit


To say my brand is girly is an understatment. I put together a little blog brand kit and here it is:

As you can see, my logos are pink, pink, pink. Of course my title is in the font Bromello and is itself a logo, but my main logo is the double circle with APSL in it.

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No doubt you’ve seen it everywhere. It’s in pink and black because when making a logo, always remember to make it simple and easily rendered.

My chosen fonts are easily explained- having awkward fonts is a pet peeve of mine. I’m not sure if Bodoni 72 is a san serif font, and if its not SORRY! I just like it’s classy and simple look.

The pictures are some that describe the feel I’m going for with my blog. All images via tumblr.

Why I made one

As I said earlier, I finally feel confident enough to settle on a “theme” for my blog/instagram/pinterest etc. If you follow me on Pinterest, you’ll notice that I finally branded my boards and on Instagram, I began a pattern when I post that works for me.

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I honestly don’t know why it took me so long to decide on a finite style, I’ve been using the colors, and fonts for a good while now.

Also a side note: I’ve seen a significant bump in engagement since I settled on a specific style. This advice is probably overstated but, a definite brand is so significant for growth.

Have you made a blog brand kit?

Author: Alix Maza

Alix is a college student, Step Up Magazine contributor, wannabe author, blogger and a super girly-girl who loves dogs and is entirely too dependent on coffee.

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