We are going to see family friends today so I dug this gem from the archives and updated it!
So we covered one of my favorite subjects in school the other day: page layout. Rather layout sins- there were 13, but I narrowed them down to 10 (mainly because 13 wouldn’t fit on a graphic and because I think these 10 affect bloggers more).
Here are the sins:
1. No white space
White Space is not Your Enemy (this book is the best for wannabe page designers, graphic designers and web designers!) Seriously, white space allows the eye of the reader to rest between text, graphics, pictures etc. Just space your page elements wisely. P.S. white space doesn’t have to be white.
2. Centering everything
Centered body text says one thing about your design: amateur. I made this mistake loooooads of times when I started designing and when I started blogging. Tip: Align any body text to the left.
3. Too many colors
Especially when designing your media kit, stick to 1-2 colors at most (your brand colors work best). Using too many colors makes your layout busy and distracting.
4. Busy backgrounds
Speaking of busy, stay away from backgrounds with patterns or images that distract from your main text. When in doubt, just keep everything simple.
5. Trapped white space
Yes, white space is good and all, but trapped white space is like a giant hole in your page layout. It’s like you have a great design going then BOOM- a giant blob of white. All white space should be to the outside of your design.
6. Dis-proportionate photos
Have you ever stretched a photo to fit a specific spot in your design? Yeah me too- just don’t do it. It makes the photo looked warped and the subject wacky. If you increase the width of a photo by a certain number, be sure to increase the height by the same amount!
7. Too much text emphasis
Emphasis like underlining, multiple exclamation points and all caps. AND DON’T USE THEM ALL TOGETHER!!!!! You’re not in middle school anymore (unless you are, and if you are stop doing this. immediately, Please.)
8. Lots of different fonts
Using 1-2 is usually best. pick a decorative one then use a simplier one for the main text. Once again too many different fonts make your layout look busy and overwhelming.
9. Cheated margins
Having a little space around photos, text and graphics is needed. White space is not your enemy!
10. Tacky text
Meaning using highlighted text, a lot of text in a themed font, bullets that aren’t simple, too much reversed text (text that is light and on a darker background), and of course using a script font as your main body text. Just stick to simple texts.