The designs I originally shared were lost so I updated this post with a new media kit template!

Media kits. Two words that pack a huge punch. When I first started blogging, EVERYONE told me that I needed one (if you’re aim is to work with brands, having one is probably a good thing).

But despite my searching, I couldn’t find a template for something other than Photoshop. (I am a HUGE Canva advocate). So I made one.

Along with the template (you’re welcome) I included what I included. Also note that page 1 is the essentials, but page 2 is totally optional.

Some other facts about this template: EVERYTHING is customizable! Simply click on what you want to edit then change the color, shape-etc. For the images just drag and drop the picture you want and it’ll resize it to fit the frame here.

Page 1

1. Blog Name
This the focal point of your media kit. Use your brand fonts and colors- stick to what the main header on your blog is. Remember consistency is key!

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2. Blog logo/picture
My blog name is in my brand fonts so I consider it my long logo. I also made another shorter logo that has my brand colors, fonts and all that jazz. If you have one, place it here.

3.Β Blog bio
Describe your blog, talk about what you post and talk about where you want it to be in the future.

4. Social media
The Big Four of social media (FB, TW, IG and PIN) are the icons I put on this template. In my experience brands want these numbers the most. But, Canva offers almost all the social media icons if you want to put those on your media kit. Put the number of followers you have/channel then it’s optional to add your total reach number- a total reach numberΒ allows brands to quickly assess how many people will see the post you are making for them.

5. Your bio
Girl, you a star! Go ahead and be braggadocious, be vain you are awesome and you should use this section to tell the world (just keep it short and sweet).

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6. Blog stats/analytics
This is where Google Analytics is a lifesaver. I put the main stats associated with blog numbers and usually that’s enough. Feel free to add other stats you want to share.

7. Contact info
How else can a brand get ahold of you? Email? Phone? Telepathy? Let them know.

Page 2 is totally optional. I added it when my blog started to grow more.

8.Β Services offered/payment
List the services you’re willing to do (sponsored post, etc.). And in big, bold letters add what the brand needs to provide in exchange for your work. BLOGGERS SHOULDN’T WORK FOR FREE.

9. Image(s)
This is totally a personal preference. I’ve seen designs that boast a single picture and I’ve seen designs that have a grid display. I know I’ve said this before, but it’s whatever frosts your cupcake.

10.Β Brand work
This section will start out small, but as long as you keep producing quality content/pitch to brands it will grow. Use this space to list (and maybe link) the articles you wrote for other brands before.

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11. Image(s)
See #9.

Some other tips:
If you’re gonna download it, a PDF saves the links
Always use the K.I.S.S. method (I just posted a whole article about layout sins that goes hand in hand with this)
Update it before you send

What else should be in a media kit?

As promised I made a media kit template for my lovely readers! When you get the password for the resource library, head there and click on the media kit template icon then when the page loads, head to file>make a copy. This ensures that the original design stays intact!



Author: Alix Maza

Alix is a college student, Step Up Magazine contributor, wannabe author, blogger and a super girly-girl who loves dogs and is entirely too dependent on coffee.

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  • Malissa Greenwood

    Oh Awesome! I’m pinning this so I can reference it later. Thank so much for sharing this! πŸ™‚

  • Lynn

    I pinned it, requested the templates & subscribed.
    I’m a new blogger. I love your blog theme. I’m looking to find one for my blog. Can I ask who did yours?

    Lynn N.
    Pinterest/Twitter: @emmaandrose
    Instagram: @emmaandroseblog

    • I’m on WP- the template is by A Prettier Web (there’s a link to Mel’s site at the bottom of mine) and I changed colors and fonts to my liking!

      • Lynn

        Do you like it? Is it easy to use? Was it hard to switch? Do you get ongoing tech support? Thank you so much for the info. BTW, at just under 5’2″ I’m pint-sized, too.

        • Lol, always nice to meet a fellow pint-sizer. The switch from Blogger to Squarespace back to blogger and finally WP wasn’t hard per se, just time consuming. I recommend getting someone to install WP for you-saves you the headache of dealing with it all!

  • The Always Believer

    Loving your blog theme. IΒ΄ve always wanted to do something like this with my page. Who did yours? Thanks for the extra help. Have a great day! πŸ™‚

    • The template/theme is by A Prettier Web (the link is at the bottom of my site), but I changed the fonts and colors1 πŸ™‚

  • thanks for sharing this alix! def going to download the templates. what do you recommend doing if you’ve never worked with brands before? just remove that section?

    • That’s what I did on my first one!

  • sofieyah l

    Oh, thank you for this!! I will coming back to this when I have to make my own πŸ™‚

  • Anna Hubbard

    This is great Alix! I admit that I’m super bad about updating mine :/
    -Anna |

  • Amanda | Maple Alps

    Thanks for this! I’ve always wondered about media kits! Perfect πŸ™‚

  • Sarah Jean

    Woohoo! I have a media kit but I’m not in love with it so excited to try yours!

  • CouponDivaAndi

    Whatever help is much appreciated

  • OMG! I love this and need to reference back to it!

  • Jolina

    This is something I have been putting off for a whole year! I guess I’m a little scared, I still don’t know what the heck I’m doing lol. Thanks for the tips!

    • Just set an hour or two to fill this template in!

  • This is very helpful! Thanks! I will save this for later if I finally decide to create a Media Kit!

  • Media kits are crucial. i love that template!

  • I need to make a media kit.

  • Definitely all essentials in a media kit! I totally need to update mine soon.

  • Miss ALK

    How amazing that you made this on Canva! Mine was made for me on Photoshop but I am SO not a Photoshop wiz haha. Looks great!! πŸ™‚

    xoxo A

    • PS on my computer is soooo not my friend haha!

  • Leeza Smith

    omg this is perfect!! Def keeping this bookmarked. Great tips thanks!

  • This is a great breakdown of what to include in a media kit! I love how simple your design is. Can’t wait to check out the templates you made.
    Katie | Millennial on the Move

  • Such a great resource! Thanks for pulling this together + sharing!

  • ChloΓ© Adams

    I’m also a HUGE canva fan! Thanks Alix!

  • Canva is so easy to use! Your templates are going to be great for new bloggers!

  • Sky Fisher

    Ah, thank you so much for this! I have my first partnership this month so once I have that, I really need to make a media kit. Bookmarked this for later! πŸ™‚

  • I LOVE your media kit! This is so cute. Thanks for the great template.

  • Rachel Ritlop

    Great tips Alix!! Media kits are ESSENTIAL!

  • Ashley Mason

    Media kits are so incredibly important! Thanks for sharing this!

  • Jessica Barnett

    This is actually really helpful, thank you! I never sent a media kit- I usually get pitched to first but this is a really nifty idea!

    • I usually do too, but having one handy is always good.

  • This is so great! I love canva and use it for every blog post. I’ll have to check this out when I have more views!


  • I love this! You really explain this so perfectly! I’m going to try this. I’m always super intimidated by other tutorials but you really simplify it. πŸ™‚

  • Kimberly @ Berly’s Kitchen

    Thanks for posting this!! I plan to start working on a media kit this month, and this info will come in helpful. πŸ™‚

    • Yay! Feel free to ask any questions!

  • As a graphic and web designer by day, I’ve worked with lots of bloggers over the years on custom media kits, and there’s definitely something to be said for custom work rather than a template, but of course I may be a little biased. πŸ™‚ When you begin viewing your blog as an investment rather than simply a hobby, a custom media kit is worth the upfront investment for the later payouts.

  • Omg thank you for these! I started gathering the information for my media kit but haven’t found a media kit to put it into. You’re awesome!

  • Media Kits are so important! This was an awesome share!

  • Donnica Smalls

    I have and use Photoshop, but Canva is becoming one of my absolute favorites. Best reminder: “in big, bold letters add what the brand needs to provide in exchange for your work” yes, yes, and yes again!! Thanks for the great tips!

    • Working for free IS NOT AN OPTION haha.

  • Thank you so much for this! I’ve been struggling so bad with what to put on my media kit. I need to get this made asap!!

  • Victoria Stacey

    I just recently started adding photos to my media kit! It’s a great way to show what you can do πŸ™‚

  • Your media kit sample is fabulous! I love how beautifully done it is yet simple. Very helpful post!

  • Michelle Williams

    Such a good basis for a media kit! Absolutely saving this for later

  • This is great and I so need to make one! I love Canva too!
    xo, Nicole

    • I probably need to update mine haha.

  • I love, love, love Canva. That’s where I made one of my first media kits — this year I had it done by a pro.

  • girl i LOVE Canva and def need to update mine ha. Thanks for this!

  • Nathalie Sophia

    Great media kit! I need to make one!


  • Lauren

    What a great starting template!


  • Parul G

    This is super useful for beginners! Thanks for sharing! πŸ™‚

    Parul |

  • Having a media kit is so important! You just reminded me that I need to update mine.

  • I rarely work with brands, so I haven’t updated my media kit in quite awhile. I like the look of yours though, so this might be a good opportunity to re-do it!

  • media kits are key when working with brands! great tips on what to include!

  • thesophiadiaries

    Thanks so much for sharing, I should probably create one of these soon hahaha gotta bookmark this for later for sure!!

    • Lol It’s definitely easier to have one handy!

  • Karen Bardales

    Thank you for sharing this. I’m new to blogging and this industry and this just made the words media kit seem so easy and simple. You definitely made this easier to understand for sure. Thanks again!

  • Antonia Nitara

    I just started blogging about a couple of weeks ago, so I hadn’t even thought about this yet but this is super helpful! All of these tips are so helpful so I can have an idea of what to include!

    • Good luck with your blogging journey!

  • Sydney

    This is a fabulous post and I LOVE that you included a template!

  • I definitely needed this! I love the straightforward design, and I’m a Canva fan too! πŸ™‚

  • My Veteran Woman Life

    Definitely bookmarking this one because I’ve got “media kit” on my to-do list for this month!

    • Lol I’ve had ‘update media kit’ for a while now!

  • oh wow, this is awesome, Alix! I’ve always been sort of lost when it comes to media kits. I really like your formatting and I might redo mine since I’ve never been satisfied with my own design lol

  • Amanda K

    I love how simple this media kit is. I need to change some things on mine.

    Amanda ||

  • Azanique

    I love this! I just had to recreate my media kit and it was such a struggle to remember all the must-haves for it.

    -xo, Azanique |

    • I used my old one to remember what to include on my new one haha.

  • This is just the inspiration I need to revamp my media kit!

  • Alix,

    I love how simple and clean your media kit is!
    I definitely need to revamp mine.
    Thanks for all of the wonderful tips, girl!

    Darrian |

  • Larissa Joassaint

    What great tips! I’m currently in the process of working on my media kit, so this post was super helpful. What I’m always confused on though is how everyone finds their unique visitors. Is that through Google Analytics as well?

    • Yes! I find mine under behavior>overview!

  • This looks like a great starting point for a media kit! We’ve gotten overwhelmed by all the conflicting info out there about what needs to go in a kit. Thanks for the help!

    • Girl I still get overwhelmed sometimes!

  • This is such a great starting point for a media kit! i actually need to go and update mine haha!

  • Such a cute template! I don’t have a media kit but this would be a great place to start.


  • Love how neat your media kit template is! I am actually in the process of creating my online media kit now. Totally need this as a guide.

    Shi Hui | IreviewUread

  • This is an awesome post about media kits! They’re SO important and I also need to make one still… so this is perfect, thank you!!

  • Shannon Paige

    Thank you so much for this! Super helpful…is it ok to still do a media kit if your stats aren’t super “impressive?” Lol….bc I have at most usually 1k views a month…. hoping that will change, but wordpress seems to be hard for page views!

    • Of course! My stats weren’t “impressive”, but I made one anyway!

  • Mary Jingjing Mortos Lopez

    I didn’t have any idea about media kits and this is a good insight for me as a starter. I’l give it a try soon, I’ll have to figure it out well and learn more!

    • Yay! Hope it helps in the future!

  • Media kits are game changers! One of my goals for the year is to update mine. I’ve had the same one for two years aka way too long. Great resource and tips!

  • *hides face* I don’t have a media kit, but have been contemplating making one. I love how you broke down each part and gave a template. Super helpful resource!

  • This is so helpful, Alix! I need to start working on one!

  • I feel like you should add in your media kit which brands you’ve worked with.

    • Like on the first page? A lot of people asked it to be on the second page so that’s what I did!

  • Such a good template! My media kit changed my life!