The designs I originally shared were lost so I updated this post with a new media kit template!
Media kits. Two words that pack a huge punch. When I first started blogging, EVERYONE told me that I needed one (if you’re aim is to work with brands, having one is probably a good thing).
But despite my searching, I couldn’t find a template for something other than Photoshop. (I am a HUGE Canva advocate). So I made one.
Along with the template (you’re welcome) I included what I included. Also note that page 1 is the essentials, but page 2 is totally optional.
Some other facts about this template: EVERYTHING is customizable! Simply click on what you want to edit then change the color, shape-etc. For the images just drag and drop the picture you want and it’ll resize it to fit the frame here.
1. Blog Name
This the focal point of your media kit. Use your brand fonts and colors- stick to what the main header on your blog is. Remember consistency is key!
2. Blog logo/picture
My blog name is in my brand fonts so I consider it my long logo. I also made another shorter logo that has my brand colors, fonts and all that jazz. If you have one, place it here.
3. Blog bio
Describe your blog, talk about what you post and talk about where you want it to be in the future.
4. Social media
The Big Four of social media (FB, TW, IG and PIN) are the icons I put on this template. In my experience brands want these numbers the most. But, Canva offers almost all the social media icons if you want to put those on your media kit. Put the number of followers you have/channel then it’s optional to add your total reach number- a total reach number allows brands to quickly assess how many people will see the post you are making for them.
5. Your bio
Girl, you a star! Go ahead and be braggadocious, be vain you are awesome and you should use this section to tell the world (just keep it short and sweet).
6. Blog stats/analytics
This is where Google Analytics is a lifesaver. I put the main stats associated with blog numbers and usually that’s enough. Feel free to add other stats you want to share.
7. Contact info
How else can a brand get ahold of you? Email? Phone? Telepathy? Let them know.
Page 2 is totally optional. I added it when my blog started to grow more.
8. Services offered/payment
List the services you’re willing to do (sponsored post, etc.). And in big, bold letters add what the brand needs to provide in exchange for your work. BLOGGERS SHOULDN’T WORK FOR FREE.
This is totally a personal preference. I’ve seen designs that boast a single picture and I’ve seen designs that have a grid display. I know I’ve said this before, but it’s whatever frosts your cupcake.
10. Brand work
This section will start out small, but as long as you keep producing quality content/pitch to brands it will grow. Use this space to list (and maybe link) the articles you wrote for other brands before.
Some other tips:
If you’re gonna download it, a PDF saves the links
Always use the K.I.S.S. method (I just posted a whole article about layout sins that goes hand in hand with this)
Update it before you send
What else should be in a media kit?
As promised I made a media kit template for my lovely readers! When you get the password for the resource library, head there and click on the media kit template icon then when the page loads, head to file>make a copy. This ensures that the original design stays intact!